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Everything needed to represent Scorelight Underground consistently — logo, color, type, and voice. Built for press, partners, and the team.
Gold is the accent and call-to-action color. Purple is the secondary brand and “underground/community” signal. Dark inks carry the canvas — Scorelight is a dark-first brand.
The native system font (San Francisco on Apple, Roboto on Android) — the same typeface as the app, for a seamless feel.
Body copy, navigation, and interface text. Weights 400–700.
We say what's real — no hype we can't back up. Fairness is the whole point, so the voice never oversells.
We speak to artists and fans as the people who actually shape the culture — not passive users.
Confident and modern, with respect for the craft. Cool because it's authentic, not loud.
